Pure 360 had 8 Million views across Facebook & Digital. Visitors spent an average of 1:21 minutes on each video.
It was also showcased using Virtual Reality Headsets to Tourism Markets across the globe.
Pure 360 was a campaign developed in collaboration with Facebook to create Thumb Stopping Moments.
Our direction was too showcase “There’s Something Amazing Around Every Single Corner” to prospective travelers. New Zealand in 360 provided the perfect canvas for this new immersive storytelling.
We utilized quadrant cutting to combined 2D & 360 film to capture the Southern Lights, motion tracking to create a Birds Eye View of Doubtful Sound and filmed a stunning sunrise on the highest point in the Southern Hemisphere the Auckland Skytower.