AURORA - ILLUMINATING LIFE
Target Augmented Reality
Target engaged AURORA to develop an Augmented Reality experience for Shoppers to Visualise Summer Catalogue Products In Home. AR-Commerce allowed shoppers to share on social media and place orders for delivery to home.
Project Overview
Augmented Reality allowed Target Shoppers to visualise products in home and order through there smartphones. Shoppers launched the experience off the Target Summer Catalogue. This activated an AR Portal whereby shoppers could walk into the Target Summer Catalogue Room, select a suite of products, visualise the products in their own home and select to cart. All via their mobile device. Connecting Home to Commerce.
Project Information
- Project : Target AR Product Visualiser
- Client : Target
- Duration : 8 weeks
- Date : Jan 2019