Over 200 Store Owners explore the Sherwin Williams Story of the Future
“We have worked with Revolution Shopper Marketing over the past 3 years to unlock Local Area Marketing & Shopper Marketing Plans for our retail partners. There utilization of data intelligence and google analytics allow our Reps to tailor LAM strategies for individual retail stores.” Tas Manoleskos Sherwin Williams Marketing Manager - Retail ANZ
To showcase their Independent Store of the Future for the Paint Category Sherwin Williams wanted to explore VR to bring alive the customer experience instore.
This allowed owners to fly through there stores, be educated on the latest colour trends, tailor store in store assets, experience new product innovation, pos assets & promotions for 2018.
Over 2 days at the 2018 IHG Conference over 200 store owners experienced their new vision bring global innovation and localizing to Australian retail conditions.