Aurora Virtual Reality


VR Event Launch

Virtual Reality Sourcing Story

Danone Nutricia launched its new Profutura Product range using a Virtual Reality Immersive Sourcing Story. Educating Export Market VIP Customers on their farm to family production & testing process. 


Project Overview

AURORA developed a Sourcing Story educating customers on the farm to family product development of Danone Profutura. Delivered at VR Events using Oculus GO VR Headsets. Filmed in 360 with integrated 3D Assets and Graphics to bring alive the production process . Using VR created a deep emotional connection to the brand. By providing an authentic customer experience of the rigorous testing and quality control measures in the development of infant tailored nutrition. 

Project Information

  • Project :   Danone Farm to Family Sourcing Story
  • Client :   Danone Nutricia
  • Duration :   4 Weeks
  • Date :   June 2019

Export Market Sourcing Stories in Virtual Reality

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