AURORA developed a Sourcing Story educating customers on the farm to family product development of Danone Profutura. Delivered at VR Events using Oculus GO VR Headsets. Filmed in 360 with integrated 3D Assets and Graphics to bring alive the production process . Using VR created a deep emotional connection to the brand. By providing an authentic customer experience of the rigorous testing and quality control measures in the development of infant tailored nutrition.